WhatsApp Business API

WhatsApp Business API in India

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What is the WhatsApp Business API?

The WhatsApp Business API (also called the WhatsApp Business Platform or Cloud API) is Meta's messaging infrastructure for medium and large businesses — distinct from the free WhatsApp Business App, which is limited to one device and one user.

You can connect to Meta directly, but most businesses use a provider like wChatFlowAI that handles the technical integration (webhooks, template approval, number registration) and adds the tools businesses actually need: bulk messaging, automation, AI replies and a shared team inbox.

In India, Meta charges per message. The rate depends on the template category (marketing, utility or authentication), and non-template replies inside an open 24-hour customer service window are free.

How it works

  1. 1

    Business verification

    Complete Meta Business Verification on Facebook Business Manager — wChatFlowAI guides you through it.

  2. 2

    Number registration

    Register a dedicated phone number (not previously used on WhatsApp) to your new WABA.

  3. 3

    Embedded Signup

    wChatFlowAI's guided Embedded Signup flow connects your WABA to the platform in minutes.

  4. 4

    Start messaging

    Send your first template message, connect automation, and go live — typically within 1–3 business days.

What's included

Template management

Create, submit, and track Meta-approved message templates directly from your dashboard.

API & webhook access

Full REST API and webhook access for custom integrations with your CRM or ERP.

Official BSP compliance

Every message flows through the official Cloud API, avoiding the unofficial sending methods that can expose businesses to added account and policy risk.

Multi-agent shared inbox

Layer a full support and sales workflow on top of the raw API — something the API alone doesn't provide.

Who can apply and what you need

Who can apply

  • A registered business in India: a company, partnership or sole proprietorship.
  • A website that shows clear contact details for the business.
  • A phone number that has never been used on the WhatsApp app.
  • A Meta business account you can verify with your legal documents.

Documents and details

  • GST registration certificate and business PAN
  • Certificate of incorporation, partnership deed or proprietor declaration
  • A business email on your own domain, not Gmail or Yahoo
  • A display name that matches your legal documents

Pricing in brief

Meta charges per message by category, and wChatFlowAI adds a monthly plan from ₹299 (excluding 18% GST) or a pay-as-you-go wallet. See the WhatsApp Business API pricing for what each plan includes.

Related reading

New to the API? Read the complete India guide.

Frequently asked questions

How do I get WhatsApp Business API access in India?

You need a verified Meta business, a dedicated phone number not previously used on WhatsApp, and a provider account. wChatFlowAI guides you through Embedded Signup and typically gets you live in 1–3 business days.

How much does WhatsApp Business API cost in India?

Meta charges per message by category. On its India rate card, last checked 9 October 2026, that is ₹0.8631 for marketing and ₹0.115 for utility and authentication messages, and replies inside an open 24-hour customer service window are free. wChatFlowAI platform plans start at ₹299/month, excluding 18% GST.

What's the difference between the WhatsApp Business App and the API?

The Business App is a free single-device app for very small businesses. The API is built for teams — it supports multiple agents, chatbots, bulk messaging to opted-in contacts, and integrations, and most businesses use a provider like wChatFlowAI to run it to access.

Is wChatFlowAI an official Meta Business Partner?

Yes. wChatFlowAI is a certified Meta Business Partner and WhatsApp Business Solution Provider (BSP), operating on the official WhatsApp Cloud API.

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